In the sketchy world of food production, there are a lot of cheats.
In the sketchy world of hunting in the middle of the night on other people’s property for elusive mysterious tubers that are often worth more than gold, the trickery is even more rampant.
And in the interest of adding “truffle-value” to normal grocery store olive oil, companies have found numerous additives and artificial ingredients to imitate or enhance the aroma and flavor of these products – normally in small enough percentages that they do not need to be listed as ingredients on the label. Everything from dried mushrooms to gasoline gets used.
The Urbani family has a long reputation built on access to the best truffle grounds in Italy and a commitment not to use false additives. They will proudly allow you to open any bottle of other-brand truffle oil next to one of their own and smell – that day, the next day, the next week – and note how quickly the aromas of other labels dissipate while Urbani products retain their strengths.
A recent “60-Minutes” episode on truffles highlighted Urbani’s integrity as a counter to all of the sketchy fake and enhanced truffle products coming out of China, Canada and other evil C-countries.
Urbani discovered that dairy products (milk, cheeses, etc) absorb and retain truffle aromas better than other substances – and they developed a method of suspending milk molecules over their truffle-processing areas to capture the smells.
We have been working with Urbani for the past six months to get products that have the degree of potency we are looking for at a price we can be happy with.
This is similar to the squid scenario. We are getting a better quality product at a better price by going directly to the best source around.
White Truffle Oil (8.45oz) – $28, Truffle Peelings (7oz) – $58
Purchase Barcelona Truffle products in the restaurants
or in our online Marketplace.